1. In this chapter, we calculated the average lifetime value of a college student to a clothing store. Why is the lifetime only 4.5 years? Don’t you expect to live longer than that? 2. What does a...

1. In this chapter, we calculated the average lifetime value of a college student to a clothing store. Why is the lifetime only 4.5 years? Don’t you expect to live longer than that?

2. What does a “service dominant logic” mean to salespeople? Why would that concept be important to a salesperson or a sales organization?