1. In supporting the operant view of verbal behavior, which research described in this chapter is more important, that of Quay or that of Verplanck? 2. How can a writing instructor get his students to...

1. In supporting the operant view of verbal behavior, which research described in this chapter is more important, that of Quay or that of Verplanck?

2. How can a writing instructor get his students to write more creative stories?