1. In addition to contact information like name and address, what other information would you expect to see in a salesperson’s database? 2. Are the benefits of CRM the same for sales executives, sales...

1. In addition to contact information like name and address, what other information would you expect to see in a salesperson’s database?

2. Are the benefits of CRM the same for sales executives, sales managers, and salespeople? If not, how do those differences create challenges? If so, how do companies take advantage of those similarities in benefits?