1. Identify the differences between and importance of the content, audience, and customized strategies mentioned in this chapter. 2. What skills are needed to create a sustainable personal brand? What...

1. Identify the differences between and importance of the content, audience, and customized strategies mentioned in this chapter.

2. What skills are needed to create a sustainable personal brand? What areas do you feel most confident in? What areas do you feel you need to work on?