1. Identify important marketing control variables for a new venture that markets baby toys. Discuss how this venture might control each of these variables.
2. What market information is required to be collected for commencing a bicycles business? How would one do the industry analysis for the same?
3. What issues would need to attract greater attention while undertaking marketing research? What are the steps involved in marketing research for a new venture that would provide healthrelated services to old age pensioners in a metropolitan city?
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