1. How well would the “cowbell” theory used by Dan Cross work in other sales and marketing organizations? Give an example of such an organization. 2. How critical is it to know what your sales goals...

1. How well would the “cowbell” theory used by Dan Cross work in other sales and marketing organizations? Give an example of such an organization.

2. How critical is it to know what your sales goals are before a sales action plan is put together? Why do Dan and his team members reengineer their sales process for every property they are involved in?