1. How should the new markets be accessed (e.g. are cross-­national collaborations a better solution than direct manufacturing – see the mini case on joint ventures in Chapter 10)? 2. Where should...

1. How should the new markets be accessed (e.g. are cross-­national collaborations a better solution than direct manufacturing – see the mini case on joint ventures in Chapter 10)?

2. Where should production take place (e.g. can costs be reduced and/or new markets be exploited more effectively by manufacturing cars in the emerging countries)?