1. How might media relations contribute to corporate communication? 2. Identify the four categories of stakeholder identified by Nutt &Blackoff (1992), based on their level of importance and whether a...

1. How might media relations contribute to corporate communication?

2. Identify the four categories of stakeholder identified by Nutt &Blackoff (1992), based on their level of importance and whether a stakeholder supports or opposes the organisation’s position on the issue.