1. How might a retrenchment strategy and a penetration strategy be linked together? What are some other logical combinations of strategies? How may a combination of strategies be related to vision? 2....

1. How might a retrenchment strategy and a penetration strategy be linked together? What are some other logical combinations of strategies? How may a combination of strategies be related to vision?

2. Why is the traditional SWOT Analysis a good place to begin? What are the problems with using SWOT?

3. Explain the rationale underlying the external/internal strategy matrix.