1. How may the enterprise manage the relationship between corporate and brand identities? 2. Identify the nature and character of brand, or reputation, or corporate identity (or all three) in the case...

1. How may the enterprise manage the relationship between corporate and brand identities?

2. Identify the nature and character of brand, or reputation, or corporate identity (or all three) in the case study.

3. Identify competition strategies (Chapter 22) evident in the case study