1. Howcould UTV become an Rs5 billion company by 2008 and an Rs10 billion company by2010? Whatcould the role of thestrategic alliance be in the growth of the company? 2.What were the global...

STRATEGIC ALLIANCE OF UTV AND DISNEY 1
Running Head: STRATEGIC ALLIANCES
Strategic Alliance of UTV and Disney
STRATEGIC ALLIANCE OF UTV AND DISNEY 2
Answer 1: The Role of the Strategic Alliance in the Growth of the Company
UTV started a television content production company known as the United Television
and Software Company Limited in 1990. Soon the company started developing content for
international channels and gaining reputation in businesses like TV content and ad film making,
it moved on to be a TV airtime sales company and year by year by spreading its operations it
become an international film production company in 2005. UTV can become a Rs 5 billion and
10billion company by 2008 and 2010 by espousing on strategic alliance because it will provide
enough resources to the company in terms of products, expert knowledge, enhanced marketing
capability, funding of projects, capital equipments etc. (Adhikari & Deshmukh, 2010).
The role of strategic alliances is enormous in the growth of the company as it will enable
the company to reap the returns of team efforts. Moreover, it will provide the ability for the
company to attain the three things that it has thought of for attaining its projected cash revenues,
such as a strong international surge, vertical growth in business and foraying...