1. how could tourism play a key role in the success of the event? specifically car launch event (350 words) 2. What are some of the social and environmental considerations you would need to manage at...

TOYOTA HYBRID LAUNCH
Table of Contents
Q1. Tourism playing a key role in the success of the Toyota Hybrid Launch Event    3
Whether Federation Square Event is a Destination or Destination Event    3
Q2. Managing Environment and Social Considerations at the Launch Festival to make a Lasting Event    3
References    5
Q1. Tourism playing a key role in the success of the Toyota Hybrid Launch Event
An important reason for a business to participate in any program is to establish and build its brand. Event marketing allows the company to create and express its identity in advance. Through events, the company can get the right place to share its thoughts, ideas and names correctly, which it wants to present to the customers. As mentioned by Mariani and Giorgio (2017), tourism is generally defined as the development and marketing of events for the purposes of economic development and tourism. According to this definition, tourism can play an important role as the most obvious effect will be to increase visitor count for the main destination. Through this event, the company can also tempt crowd to expand their days of stay and spend more currency on the target.
Tourism can have a significant impact on Toyota Hybrid Launch, and it can be helpful in promoting, branding and positioning, which can contribute to a more qualified idea as a possible tourist destination. This allows the event to get comprehensive media coverage. It is also important to strengthen the socio-cultural benefits of events on the local community such as traditions, environmental values and event related activity (Van Niekerk, 2017). The arrival of tourism will also take care of local community at our event.
With tourism, the company can make their brand popular everywhere, without any advertising. As stated by Mariani (2016), there are many types of traders in the system, who can be of great benefit to the company. National, regional, and...