1. How can a public relations company ensure the quality and legality of a direct mail campaign? The old saying: of there being ‘strength in numbers’ has never held truer than in direct marketing. The...

1. How can a public relations company ensure the quality and legality of a direct mail campaign? The old saying: of there being ‘strength in numbers’ has never held truer than in direct marketing. The industry has grown immensely as a result of social media, and sharing experiences with ‘like minds’ helps keep campaigns current and within legislation. Joining an organisation that represents the interests of the industry is therefore a positive move!

2. In Chapter 22 we deal with the liaison between the printer and the compiler of the annual report. As this is the most important single document for which a public relations practitioner is responsible, check with some printers what common pitfalls there are in producing this document.