1.Given the information in the table below, develop a BCG Matrix and an IE Matrix.
Divisions
1
2
3
Profits
$10
$15
$25
Sales
$100
$50
Relative Market Share
0.2
0.5
0.8
Industry Growth Rate
+.20
+.10
-.10
IFE Total Weighted Score
1.6
3.1
2.2
EFE Total Weighted Score
2.5
1.8
3.3
2. Develop a BCG matrix for the company, which has 3 business described as follows. And answer the questions:
(1) Are there any problems for this company’s business portfolio?
(2) What is your suggestion to improve its business portfolio?
Business I
Business II
Business III
Revenue
2,600
8,800
14,500
Revenue of the largest rival firm
4,200
22,000
11,000
Total revenue of whole market
32,000
84,000
64,000
Industry Sales Growth Rate
13%
6%
1%
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