1. Find two current advertisements that you think are particularly effective, and two more that you feel are ineffective. (a) Describe specifically why you think the better ads are effective, and why...

1. Find two current advertisements that you think are particularly effective, and two more that you feel are ineffective.

(a) Describe specifically why you think the better ads are effective, and why the ineffective ads fall short.

(b) How would you improve the less effective ads? If you feel that they are too poor to be improved, write a rough draft of an alternate ad for each.