1. Explain what constitutes a corporate culture. Why might some employees view culture as the “water in the fishbowl” of their daily activities? 2. Explain the five orientations a firm can adopt and...

1. Explain what constitutes a corporate culture. Why might some employees view culture as the “water in the fishbowl” of their daily activities?

2. Explain the five orientations a firm can adopt and the impact they have on its sales force. What impact will they have on the sales force’s relationships with other functional areas within the firm and the firm’s customers?