1. Explain the steps and logic of service area competitor analysis. 2. How does the use of Porter’s Five Forces framework help to identify the major competitive factors in the service area? 3. Why is...

1. Explain the steps and logic of service area competitor analysis.

2. How does the use of Porter’s Five Forces framework help to identify the major competitive factors in the service area?

3. Why is an identification and evaluation of competitors’ strengths/weaknesses and strategy essential in service area competitor analysis?