1. Explain the short-term and long-term challenges that arise in regular business settings2. Explain the interdependence among the 4Ps (Price, Product, Place, Promotion) and its relation with cost3. What should the company do related to their positioning and the company's business model for competitive advantage4. What are the issues related to capacity building for scale advantage and its short falls5. if you are the founder, how you see the the company's excess capacity and how to utilize it throughout the year
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