1. Explain the scope and steps involved in undertaking marketing research. 2. What are the steps involved in sales forecasting for a product? Explain by providing a concrete example. 3. Explain three...

1. Explain the scope and steps involved in undertaking marketing research.

2. What are the steps involved in sales forecasting for a product? Explain by providing a concrete example.

3. Explain three vital strategies that come handy in fixing prices for products/services.

4. Explain five key steps involved in undertaking marketing research.