1. Explain how the book-to-market value ratio can be used to highlight the intangible value of brands to a company 2. Many companies are criticised despite taking part in various CSR-related...

1. Explain how the book-to-market value ratio can be used to highlight the intangible value of brands to a company

2. Many companies are criticised despite taking part in various CSR-related activities. Provide three examples of companies that could genuinely said to be good corporate citizens.