1. Evaluate the suggestion that the only basis of competition in the tour operation sector is price 2. Discuss the value of the four classic methods of market segmentation to marketers within the...

1. Evaluate the suggestion that the only basis of competition in the tour operation sector is price

2. Discuss the value of the four classic methods of market segmentation to marketers within the tour-operation sector.

3. Critically evaluate the range of growth strategies which have been adopted by tour operators.