1. Download the Seterra Software from the internet (accessible on google.com or www.educationalfreeware.
com). The instructor can call up the students randomly to play this ‘Country & place’ location
game. Select a continent first and click on a country. You will get a white picture of the country if you
select the country in your first attempt. You may repeat the game selecting another continent, which
can be done by another student in the classroom.
2. Contact an Indian firm operating in international markets and find out its marketing mix in markets of
a particular country. Compare and discuss the results with your colleagues.
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