1. Do you believe that penetration pricing or skim pricing will be better at raising a company’s or a business unit’s operating profit in the long run? 2. Explain the new real-options approach used in...

1. Do you believe that penetration pricing or skim pricing will be better at raising a company’s or a business unit’s operating profit in the long run?

2. Explain the new real-options approach used in conditions of high environmental uncertainty.