1. Do you agree with Dan’s assessment that competition and other outside influences like interest rates have little impact on sales if everything in the sales and marketing action plan is executed to...

1. Do you agree with Dan’s assessment that competition and other outside influences like interest rates have little impact on sales if everything in the sales and marketing action plan is executed to perfection? Explain your answer.

2. What issues does Don Krane face? What could he be doing better?