1. Discuss the various ways that health care providers can define the market they want to serve. 2. What role does marketing play in the implementation of adaptive strategies for expansion? Is...

1. Discuss the various ways that health care providers can define the market they want to serve.

2. What role does marketing play in the implementation of adaptive strategies for expansion? Is marketing ever involved in reduction of scope strategies?

3. Does marketing have a role to play in the market entry strategies?