1. Discuss the relative shift from manufacturing-centred R&D towards more serviceorientated R&D. 2. Explain why many product managers do not view an investment in R&D as a highrisk activity. Indeed,...

1. Discuss the relative shift from manufacturing-centred R&D towards more serviceorientated R&D.

2. Explain why many product managers do not view an investment in R&D as a highrisk activity. Indeed, for some it seems they are certain of a positive result.