1. Develop an argument regarding the significance of marketing to organizational success in the 21st century. 2. Assume you are charged with establishing a marketing campaign for a product that is in...

1. Develop an argument regarding the significance of

marketing to organizational success in the 21st century.

2. Assume you are charged with establishing a

marketing campaign for a product that is in a mature stage of the product life

cycle. Review the ‘Marketing and Promotions Process Model’ and decipher which

part of the process would be most difficult for you as a marketing expert to

implement.

3. Determine whether you favor a centralized or

decentralized system for marketing firms or departments. Explain your

rationale.