1. Develop a Draft Marketing Plan. Use the information from your briefing report from Assessment Task 2, and the Draft Marketing Plan Template to develop the Draft Marketing Plan. Notes in the Draft...

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1. Develop a Draft Marketing Plan. Use the information from your briefing report from Assessment Task 2, and the Draft Marketing Plan Template to develop the Draft Marketing Plan. Notes in the Draft Marketing Plan Template will assist you to structure the required information. You should also ensure that your Marketing Plan addresses any feedback given to you by your assessor at the end of Assessment Task 2. You will be updating your Draft Marketing Plan after discussing it with the CEO and senior management team after your presentation. Save this version of your plan as Draft Marketing Plan. 2. Develop a PowerPoint presentation. When you have completed your Draft Marketing Plan, develop a PowerPoint presentation to assist in presenting the information from your Draft Marketing Plan. Prepare a minimum of 15 slides that include visuals such as images, charts, graphs or tables. The presentation must address each section of your Marketing Plan, as well as clearly describe: How the Marketing Plan meets organisational and marketing objectives? The proposed strategic marketing mix and rationale for such. Overall marketing approach and rationale for such. Information that supports the choice of identified marketing strategies and tactics. You may include notes within your presentation program to assist you in presenting. Save this file as Marketing Presentation. This document is Briefing Report Template It is part of the supporting resources for Assessment Task 2 of BSBMKG609. NatureCare Products Marketing Plan Briefing Report Introduction Include an introduction to the briefing report to explain its purpose. Market overview Discuss trends and development in the cosmetics industry and competitors, potential new and emerging markets, competitors and any other relevant factors. Current customer profile Describe current target group. SWOT analysis Outline each of the business’ Strengths, Weaknesses, Opportunities and Threats in the table below. Strengths Weaknesses Opportunities Threats PESTLE Analysis Identify relevant PESTLE components and explain the business impact. Marketing opportunities Discuss at least three marketing opportunities for the company based on the SWOT and PESTLE analysis. Include an evaluation of each of the three options, including a review of any possible risks for the marketing opportunity identified and likely returns in regard to revenue and/or profit. Marketing strategies Identify and report on marketing strategies that could be used. The marketing strategies you develop must: · Address the four P’s of the marketing mix in accordance with the organisation’s marketing objectives, including desired positioning. · Align with organisational strengths as per the case study information · Be relevant to the marketing opportunities you have identified · Be consistent with NatureCare’s ability to implement such marketing strategies given the information provided in the case study. · Consistent with existing staff resources and budget. Marketing tactics Identify and report on marketing tactics for each of the identified strategies including: · An explanation of marketing tactics and rationale for such. · Timing of the marketing strategies, staff roles and responsibilities and costs involved. · Recommended coordination and monitoring mechanisms that will be used to ensure that the marketing tactics are implemented as required and according to timelines. · How the proposed marketing tactics are achievable within the available budget and staff. Marketing performance Identify and report on how marketing performance will be measured against marketing objectives, including a description of the marketing metrics that can be used and rationale for this specific approach to reviewing marketing performance. Strategies to increase organizational expertise or resources to address gaps in currently capability and marketing objectives Develop and report on strategies that can assist in increasing organizational expertise or resources to address gaps in currently capability and marketing objectives as per the case study information provided. BSBMKG609 Develop a Marketing Plan Vocational Training Institute RTO 41111 CRICOS 03487C Page 1 of 2 Version October 2019 v1.0 © J&S Learningwork 2018