1. Describe the key concepts within the Coalignment model. 2. What is meant by the concept of adding value and how is it applied within the Coalignment model? 3. Why is it important to consider the...

1. Describe the key concepts within the Coalignment model.
2. What is meant by the concept of adding value and how is it applied within the Coalignment
model?
3. Why is it important to consider the management of a hospitality enterprise in the context of
the Coalignment model?