1. Describe Starbuck’s business strategy. 2. How is starbucks managing its relationship with customers? 3. How would you describe the market segment that starbuck services? 4. Is the differentiation...

1. Starbucks Corporation is a Italian-style coffee shop headquartered in Seattle, Washington,
U.S. Starbucks is the largest coffee chain in the world with approximately 20,000 stores in
sixty countries. Starbucks uses three business strategies: joint ventures, licenses, and
company-owned operations. Starbucks international expansion strategy is very much
different from its domestic business strategy. Typically in the United States, Starbucks has
its own line of coffee-bar stores, without any franchise arrangements or partnerships.
While in order to expand internationally, Starbucks adopts joint venture and partnership
route to have its own line of international coffee shops. These joint ventures and
partnerships allow the company to do business in foreign markets with ease.
2. Starbucks Corporation’s has an incredible brand presence wherever it expands its
business. Besides brewing the best quality of coffee, and in house service quality,
Starbucks takes significant amount of steps to retain its customers, thus ensuring a
consistent growth in revenues and volumes. Starbucks provides its customers with
innovative drinks (perceived as luxurious) to its customers at affordable prices. Besides
this, Starbucks also educates its customers with the origin, and roasting process to ensure
that the customers have trust in the product quality and the brand. Besides this, Starbucks
also provides its customers with options of customizing their drinks i.e. with extra cream,
or caramel syrup...