1. Define three generic strategies as described by Michael Porter for offering new products in the market. 2. It is said that ‘Marketing plans are ineffective in meeting goals for different reasons.’...

1. Define three generic strategies as described by Michael Porter for offering new products in the market.

2. It is said that ‘Marketing plans are ineffective in meeting goals for different reasons.’ What are the common reasons for the failure of plans in the case of start-up ventures?

3. As per Wilson Harrell’s model, what method can be used to determine the price that can be charged for a product or service?