1. Define the following terms as they relate to website promotion: geo targeting, hashtag, spam, and keyword stuffing. 2. Describe different types of online and in-app advertising techniques. 3....

1. Define the following terms as they relate to website promotion: geo targeting, hashtag, spam, and keyword stuffing.

2. Describe different types of online and in-app advertising techniques.

3. Explain why unsolicited advertising is an inappropriate method for promoting a website.

4. Explain the purpose of benchmarking and web analytics in evaluating website performance.