1. Define the co-alignment model. How is co-alignment achieved, and why, for a hospitality manager, is this so important to understand? 2. Can IT provide competitive advantage? If so, how? Provide...

1. Define the co-alignment model. How is co-alignment achieved, and why, for a hospitality manager, is this so important to understand?

2. Can IT provide competitive advantage? If so, how? Provide some specific examples.

3. Can IT create sustainable competitive advantage? Support your answer.

4. Select some leading hospitality firms. Compare and contrast their uses of IT. What advantages does IT provide to them? How does IT limit or constrain these firms?