1. Define data mining. Why are there many names and definitions for data mining? 2. Discuss the major characteristics and objectives of data mining. 3. Discuss what an organization should consider...

1. Define data mining. Why are there many names and definitions for data mining?

2. Discuss the major characteristics and objectives of data mining.

3. Discuss what an organization should consider before making a decision to purchase data mining software.

4. Distinguish data mining from other analytical tools and techniques.