1 Connectors typically a. know a lot of people b. are important to the word-of-mouth epidemic c. ensure the quality of the message so it sticks d. both A and B  2 The stickiness factor involves making...

1 Connectors typically

a. know a lot of people

b. are important to the word-of-mouth epidemic

c. ensure the quality of the message so it sticks

d. both A and B

 2 The stickiness factor involves making information

a. memorable

b. sticky

c. irresistible

d. all of the above