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1. Business Letter Package Assignment Value 20% Due October 25th 11pm PST A. Bad News Letter: Problem with a service Scenario: You own SMS (Social Media Solutions), a social media marketing and video production business You won the contract to do the social media development (website development, content creation for social media campaigns, as well as management of social media platforms) for a specialty café that will promote local, sustainable and healthy food and drink. The owners have other cafes in other cities and if this contract goes well you can get additional and ongoing work from them. Unfortunately, the project has run into problems. The project is running over budget as you have needed to purchase specialized video equipment to create professional looking content. You are also having issues with your staff. The person who oversaw the website development quit unexpectedly. In addition, the business owners continue to revise the scope of your work, wanting to add and change elements of your design, potentially adding a lot of extra work and cost. Finally, delays in receiving your video equipment from the USA has put you behind for the creation of the social media content. You are excited about this contract because you are a newly graduated student from TRU, you have had some other contract work but nothing this big. On a personal level you appreciate this business’ stance on using local and organic food, in addition they also value a diverse workforce. Instructions: There are 2 parts to the Bad News Letter Assignment 1. Write a short paragraph or two, explaining your GOAL for the letter, and analyzing both AUDIENCE NEED AND BARRIERS facing this communication. 2. Write a formal letter. You should include letterhead and other features to make the letter as professional and ‘real’ as possible. B. Persuasive Email: Making a Case Scenario: You recently took on a summer internship with Tourism Kamloops. You have noticed the marketing strategy for Kamloops as a destination is heavily focused on travelers associated with sports and sporting events. However, you think that the marketing material is not well suited for this target audience. Sports and sporting event visitors tend to be under-50 and often bring family. This group is environmentally conscious, interested in local organic food, conservation, and health. In contrast, the marketing material aimed at this group emphasizes the city’s conference centres, local restaurants and bars, as well as evening activities. Little is said of the area’s extensive outdoor trails, local farms and markets, and cultural and historical activities. You have recently completed two years of study at TRU. You are excited about what you have been learning in your marketing classes. In addition, you have been developing your skills in writing for on-line platforms and graphic design. Your manager, Julie Brown, designed the original material and is quite committed to its value, adopting the position that whatever worked in the past is sure to work in the future. But you know that times are changing, and younger people need to see a different side of Kamloops that is not just a highway with hotels and conference centres. Write an email to your manager proposing what you think might be some effective changes to the focus of the marketing material. Outline the problem, present your solutions, and think about audience and barriers. Instructions: There are 2 parts to the Persuasive E-Mail Assignment 1. Write a short paragraph or two explaining your GOAL for the email and analyzing both AUDIENCE NEED and BARRIERS facing this communication. 2. Write in email format and aim to make the document as professional as possible.