1. Briefly discuss the role of ‘mission statements’ and suggest a hypothetical mission statement for an organisation of your choice, explaining the reasoning behind the statement you have devised. 2....

1. Briefly discuss the role of ‘mission statements’ and suggest a hypothetical mission statement for an organisation of your choice, explaining the reasoning behind the statement you have devised.

2. Critically evaluate the concept of ‘business mix’ and outline how you would go about developing an appropriate business mix for a hotel, or a visitor attraction, or an airline or a leisure centre