1. Brand personality is an alternative method of measuring brands. What other ‘projective techniques’ allow us to measure brands? 2. Choose a not-for-profit organisation. What is it about this...

1. Brand personality is an alternative method of measuring brands. What other ‘projective techniques’ allow us to measure brands?

2. Choose a not-for-profit organisation. What is it about this organisation that allows us to think of it as a brand?