1. Based on the comments offered in the opening profile of Bill Febry, describe the different goals that you think Leinenkugel’s sets for its sales force. 2. Customer service receives a lot of lip...

1. Based on the comments offered in the opening profile of Bill Febry, describe the different goals that you think Leinenkugel’s sets for its sales force.

2. Customer service receives a lot of lip service and press, but when it comes down to using it as a sales goal, it presents some problems. Develop a possible customer service goal that could be used in a B2B setting.