1. Analyze brand, or reputation, or corporate identity (or all three) as sources of competitive advantage. In what ways do these sources of competitive advantage add value to the case company? 2. In...

1. Analyze brand, or reputation, or corporate identity (or all three) as sources of competitive advantage. In what ways do these sources of competitive advantage add value to the case company?

2. In what ways do brand, reputation, or corporate identity serve to differentiate the product-market offer of the case company from its competitors?