1.
An ad for a new hatchback shows four college students hunting for a parking place in a large, nearly-full parking lot. When they finally find a spot and park the car, they discover that they can't open the doors to get out. One of them opens the hatchback and the commercial ends with them exiting the car through the hatchback. This commercial uses:
dramatization with a humorous appeal.
animation with the intent of creating a personality brand.
slice-of-life with a fear appeal.
demonstration with an emotional appeal.
straight sell with a humorous appeal.
2.
When Platinum Motors Inc. was preparing to introduce a new model, ads were run for several weeks that talked about the new car but never showed it. This is an example of _____ advertising.
reminder
transformational
teaser
emotional
consumer-generated
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