1. Advertising requires different approaches depending upon the core product in question and the target audience. What features of an advertisement (either online or offline) can be unique to...

1. Advertising requires different approaches depending upon the core product in question and the target audience. What features of an advertisement (either online or offline) can be unique to hospitality and tourism industries targeted to frequent travelers 2. Why might it make sense for a hotel chain to shift some of its advertising dollars to public relations?