1 A threat of a new entrant is high when a. capital costs are low b. switching costs are minimal c. capital costs are high d. both A and B 2 The bargaining power of customers is high when a. products...

1 A threat of a new entrant is high when

a. capital costs are low

b. switching costs are minimal

c. capital costs are high

d. both A and B

2 The bargaining power of customers is high when

a. products are differentiated

b. switching costs are high

c. the brand is important to the buyer

d. products are undifferentiated