1. A marketing manager wants to know if the sales of the company will increase if he increases the advertising budget. Here, the manager would like to know the nature of the relationship that may be...

1. A marketing manager wants to know if the sales of the company will increase if he increases the advertising budget. Here, the manager would like to know the nature of the relationship that may be established between advertising and sales by testing the hypothesis: “If advertising is increased, then sales will also go up.”

2. A prevalent theory is that the diversity of the workforce increases organizational effectiveness. A manager wants to know if this relationship holds for her organization.

3. A researcher is interested in testing the hypothesis that COVID-19 has adverse impact on financial position of the company

From the above mentioned examples, pick one of your interest and attempt the following questions;

question: Suggest research design for this study

Jun 07, 2022

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1. A marketing manager wants to know if the sales of the company will increase if he increases the advertising budget. Here, the manager would like to know the nature of the relationship that may be...

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