1. ‘While analysing the target market it’s important to explicitly identify who makes the buying decision?’ Who are the five agents that need to be analysed to find out who makes the decision? 2. What...

1. ‘While analysing the target market it’s important to explicitly identify who makes the buying decision?’ Who are the five agents that need to be analysed to find out who makes the decision?

2. What are the key objectives of building a marketing plan?

3. What are the key marketing mix variables? Define these variables and their relevance in building a marketing strategy.