1. ‘Marketing research is not only crucial for startup ventures but also very important for ongoing businesses to ensure continuous growth.’ In what way does the relevance of marketing research differ...

1. ‘Marketing research is not only crucial for startup ventures but also very important for ongoing businesses to ensure continuous growth.’ In what way does the relevance of marketing research differ for new ventures as against well-established ventures?

2. What are the key benefits that accrue by undertaking marketing research?

3. What are the four important factors that affect the decision to undertake marketing research?