1. DescribethenewproductlineandthecategorytheproductwillfitintomustbenewtoLoblawsyetalignedwithitsmissionandthevisionofitsparentcompanyGeorgeWestonLtd.(3) 2....

1. DescribethenewproductlineandthecategorytheproductwillfitintomustbenewtoLoblawsyetalignedwithitsmissionandthevisionofitsparentcompanyGeorgeWestonLtd.(3)
2. Identifyanddescribethetargetmarket(usingthesegmentationvariables)forthisnewproductandtheneeditsatisfies. (8)
4. PrepareabriefmarketingprogramastohowLoblawsmightlaunchthisnewproductline.Yourplanmustinclude(atleast):Objectives,MarketOverviewandallelementsofthemarketingmix-anelaborateproduct,price,distributionandcommunicationstrategy(promotionmix).(10)Usesinglelinespacing, please.RESOURCES
• Loblawswebsite:www.loblaws.ca• VisitaLoblawsstoreifthereisonenearby.Youcanseealistoflocationsontheirwebsite.(Note:youwillbeabletocompletethisassignmentwithoutvisitingastore.)• Loblaws’mission:Loblaw’smissionistobeCanada’sbestfood,healthandhomeretailerbyexceedingcustomerexpectationsthroughinnovativeproductsatgreatprices.• GeorgeWestonLtdvision:Weston’svisioniscentredonthreemainprinciples:growth,innovationandflexibility.Westonseekslong-term,stablegrowthinouroperatingsegmentswhileacceptingprudentoperatingrisksthroughcontinuouscapitalinvestment.(http://www.weston.ca/en/Ourvision.aspx)