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Proposal exercise: A university committee is offeringseveral $5,000 grants for projects that will make the university moreenvironmentally friendly. Based on some research, write a proposal of two...
May 04, 2022
Problem-solving report exercise: You are the manager of afast-food restaurant. Lately, you’ve noticed that the lines at the servicecounter have grown unacceptably long, and some customers are...
May 04, 2022
Incident report exercise: You are the production manager fora pulpand-paper company. Due to an employee’s error, a large spill ofmercury-laced water has been released into the river that runs next...
May 04, 2022
Give a two- or three-minute “teaching” talk about someaspect of business communication: it could be a talk on being concise, beingcoherent, the correct use of colons, avoiding comma splices,...
May 04, 2022
Annoyed because full buses continually pass you by whenyou’re trying to get to class on time? Think the cafeteria food needs to beimproved? Give a two- or three-minute talk about an issue or...
May 04, 2022
In the exercises in the sections on news releases andbrochures, you were asked to create an imaginary product or service and thenpromote it through a news release and brochure. Now, create a...
May 04, 2022
You and one or two other students have created a companythat offers a new, totally imaginary product or service. Imaginary means it’ssomething never seen before, like vacations to Alpha Centauri...
May 04, 2022
Bring to class three or four brochures on a variety oftopics. Form into teams of two or three, each team with five brochures. Analyzethe five brochures based on AIDA, attractiveness, dynamism,...
May 04, 2022
Pretend that you are a company offering a product orservice—it can be any product or service, from a bakery to a line of clothingto picnic outings on Mars. Let your imagination run wild! Write a...
May 04, 2022
What are the key differences between the two versions ofthis news release, i.e., 1) the original draft and 2) the one in the answerkey? Is version #2 more effective than version #1? If so, what...
May 04, 2022

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