154) Which message strategy is designed to trigger impulse buys? 154) _____
A) affective B) unique selling proposition
C) resonance D) conative
155) Which conative message strategy is linked to impulse buys? 155) _____
A) unique selling proposition B) action-inducing
C) resonance D) promotional support
156) Which conative message strategy is linked to promotions, such as coupons, premiums, and sweepstakes? 156) _____
A) promotional support B) emotional
C) unique selling proposition D) action-inducing
157) Conative message strategies utilize an attitude formation sequence of: 157) _____
A) conative → cognitive → affective B) cognitive → conative → affective
C) affective → conative → cognitive D) affective → cognitive → conative
158) In terms of the hierarchy of effects model, cognitive message strategies would be most closely tied to which stage(s)? 158) _____
A) liking, preference, and conviction B) knowledge and preference
C) actual purchase D) awareness and knowledge
159) In terms of the hierarchy of effects model, affective message strategies would be most closely tied to which stage(s)? 159) _____
A) actual purchase B) awareness and knowledge
C) liking, preference, and conviction D) awareness and liking
160) In terms of the hierarchy of effects model, conative message strategies would be most closely tied to the: 160) _____
A) awareness stage B) actual purchase stage
C) awareness and knowledge stages D) liking, preference, and conviction stages
161) Using the hierarchy of effects model to develop awareness of a product or brand, which would be the best creative message strategy? 161) _____
A) affective B) corporate C) conative D) cognitive
162) Using the hierarchy of effects model to develop knowledge of a product or brand, which would be the best message strategy? 162) _____
A) conative B) corporate C) cognitive D) affective
163) Using the hierarchy of effects model to develop liking of a product or brand, the best creative message strategies to use would be: 163) _____
A) conative B) corporate C) affective D) cognitive